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Marketing Services

Build Your Package.

Website & BrandThe foundation your campaigns send people to

Custom Website

12-month investment · $12,000 total project
$1,000/month

Starter Website

$1,000 total project · 50% down, 50% on completion
$1,000 one-time

Logo Design

$500 one-time
AdvertisingLead generation across Google and Meta

Meta Ads Management

+ $3,000/mo minimum ad spend
$3,000/month

Starter Google PPC Ads

+ $5,000/mo minimum ad spend
$2,000/month

Advanced Google PPC Ads

+ $8,000/mo minimum ad spend
$3,000/month

Local Service Ads

+ $2,000/mo minimum ad spend
$500/month

Google Business Profile Management

$500/month · per location
Locations:
SEO & AEORankings and AI answers that compound month after month

Starter SEO/AEO

$2,000/month

Advanced SEO/AEO

$4,800/month
HostingFast, secure and always online

Website Hosting

$100/month
Custom WorkOne-off projects and add-ons billed hourly

Custom Hourly Work

Site tweaks, profile build-outs, one-off projects
$250/hour
Est. hours:
Your Package

Built For You.

Clear Brands
Helping Contractors Become The Clear Choice

Your Package

Nothing selected yet — hit "Add to Package" on any service above and it will appear here.
Sales Rep Only · Step 1 of 5

Set The Frame.

Before anything else — authority, expectations, permission

The Script

“My name is ____, I’m one of the Growth Strategists here at Clear Brands. We specialize in helping local businesses generate consistent, predictable leads through Google Ads and strategic digital marketing.”

“Like good lawyers, we like to take on great cases. Just like a doctor wouldn’t prescribe medication before understanding the symptoms, we don’t recommend marketing until we fully understand your business.”

“So today I’d simply like to ask you some questions… understand where you’re at… where you’re trying to go… and what’s preventing you from getting there. Then if — and only if — we believe we can help, I’ll walk you through exactly what we’d recommend.”

“Sound fair?”

Wait for the yes before moving on.

What The Frame Does

Builds authority Lowers resistance Sets expectations Gains permission Establishes qualification
The goal of discovery is not to gather information. It’s to increase dissatisfaction with their current situation. Every question answers one thing: WHY NOW?
Sales Rep Only · Step 2 of 5

Discovery Numbers.

Answers load into the ROI calculator · keep this off screen share
1
“What’s the name of the company?”
Required — it loads onto their proposal. Spell it the way they’d want to see it printed.
2
“What trade are you in?”
Loads the right benchmarks and makes the whole calculator speak their language.
3
“Roughly what did the business do in revenue last year?”
Powers the budget benchmarks if you choose to show them. Bigger companies anchor up.
$
4
“What’s your average ticket on a typical job?”
The single biggest lever in their ROI. Push for the real blended average, not their best day.
$
5
“Out of every 10 people who call, how many book?”
Convert their answer to a percent. If they say “about 7,” enter 70.
%
6
“Of the ones that book, how many turn into paying jobs?”
Their close rate. Most contractors overestimate — nudge for honesty, it makes the projection credible.
%
7
“What’s your rough profit margin on a job?”
Lets the calculator talk profit, not just revenue. Gross margin, before overhead.
%
8
“How many of your customers come back or call you again?”
Repeat business. Recurring trades live here — it can double the projection.
%
9
“What are you spending on marketing right now each month?”
Becomes the starting ad spend. Anchors the conversation in what they already pay.
$
10
“What cities or areas do you cover?”
Count distinct 50-mile markets. Sets service areas for ad management pricing.
areas
11
“How many jobs are you completing each month?”
Snapshot stat — sanity-checks the gap math on the next step.
jobs
Sales Rep Only · Step 3 of 5

Quantify The Gap.

Now the math works for you

Goals

“Where would you like the company to be over the next 12 months?”
Revenue. Then dig: why that number? Why now? What changes if you hit it — hire, buy a company, family time, freedom?
$
“Why is that number important?”
“How confident are you — 1 to 10 — that your current system gets you there?”
/10

Gap Analysis auto-calculated

Current revenue—
Goal revenue—
The gap—
÷ average job— more jobs
÷ close rate— appointments
Per month, that’s— appointments
“So realistically… if we could consistently put another — qualified opportunities per month in front of your team… would hitting your goal become pretty realistic?”
Sales Rep Only · Step 4 of 5

Pain & The Cost of Inaction.

This is where the sale happens

Pain Discovery

“What’s frustrated you most about marketing so far?”
Doesn’t load anywhere — this is your ammo. Their answer is the pain you sell against. Also worth asking: do they like their current website, and who answers their phones.
“Have you worked with agencies before? What went wrong?”
“Besides yourself, who else is involved in a decision like this?”

Dig Deeper — Prompts

  • “If you could wave a magic wand — what’s the one thing you’d change?”
  • “How long has this been going on? How much time does it consume?”
  • “What’s costing you sleep?”
  • “If nothing changes — where is the business in 12 months? Will you hit your goal? Why not?”
  • “How does that affect your family? Employees? Stress? Freedom?”
The Cost of Inaction
If nothing changes, they’re leaving roughly — in revenue on the table over the next 12 months — about — in gross profit.
Sales Rep Only · Step 5 of 5

Recap, Then Pitch.

Make them feel understood — then share your screen

The Recap reads from your answers

“So let me make sure I have everything right… You’re currently doing around $—. The biggest frustration is —. You’re looking to get to $— — and that requires about — more qualified appointments a month than you’re getting today. Right now you don’t believe your current lead generation gets you there. If nothing changes, you’re likely leaving around $— on the table… Did I miss anything?”
Wait. Silence. Let them add to it.

Frame To Pitch

“Perfect. Based on everything you’ve shared — I actually do think we can help. Your biggest issue isn’t sales, it isn’t pricing, it isn’t fulfillment. It’s simply that you don’t have a predictable system generating high-intent buyers consistently.”

“Would it be alright if I showed you how we’d solve that?”

Now share your screen — the calculator opens branded to their trade.
ROI Calculator

Recommended Marketing Budget.

$
Gross annual revenue, before expenses
$
Where the company is headed

Industry benchmarks recommend investing 8–12% of gross revenue in marketing. Pick the level that matches your growth goals — or tap a card to load that budget into the calculator below.

8%
Baseline
$0/month
$0
Tap to use this budget →
Hold your market position and stay visible. In line with the SBA's guidance for businesses under $5M.
10%
Growth
$0/month
$0
Tap to use this budget →
Actively take market share from competitors. The most common target for contractors in growth mode.
12%
Aggressive Growth
$0/month
$0
Tap to use this budget →
Dominate your service area or break into new ones. For businesses ready to scale fast.
9.4%The average company already spends 9.4% of revenue on marketing — up from 7.7% a year earlier. Spending 10% isn't aggressive; it's keeping pace.Source: Deloitte / Duke University CMO Survey, 2025
10–12%+What businesses targeting rapid growth typically invest. Companies chasing market share, not just holding it, live in this range.Source: widely cited benchmark across marketing budget studies
17% fasterCompanies that kept investing in marketing through downturns grew up to 17% faster than those that cut back, in a study of 4,700 companies.Source: Harvard Business Review
ROI Calculator

Your Ad Investment & Business Numbers.

1 · Your Ad Investment

$
Total monthly budget going to ad platforms
$
Adjustable — varies by trade & market
Service Areas 50-mile radius each · ad management priced per area
Ad spend
$
$5,000/mo per area recommended
Ad spend
$
$5,000/mo per area recommended
Ad spend
$
$2,000/mo per area recommended
Ad spend
$
$3,000/mo per area recommended
$
Anything not listed above
$0/mo
Folds into total investment & ROI

2 · Your Business Numbers

$
Average revenue per booked job
%
% of leads that book an appointment
%
% of booked appointments that close
%
Gross profit % on an average job
%
% of customers who come back for another job
ROI Calculator

Projected Monthly Results.

3 · Projected Monthly Results

Total ad spend$0
Estimated leads / month0
Estimated booked appointments / month0
Estimated closed jobs / month0
Cost per closed job$0
Jobs needed to break even0
Estimated Monthly Revenue
$0
Est. Monthly Gross Profit
$0
Profit After Ad Spend
$0
Return on Ad Spend
0.0x
ROI on Total Investment
0%
Est. Annual Revenue
$0
Est. Annual Net Profit
$0
 
One more thing

These numbers don't include referrals.

Word of mouth
Organic calls from your reviews and rankings
Jobs from your growing reputation

These figures are projections based on the assumptions entered above, not a guarantee of results. Actual cost per lead, booking rate, close rate, repeat rate, job value, and margins vary by trade, market, seasonality, and sales follow-up. Cost-per-lead defaults are illustrative starting points — replace them with real numbers from your market whenever possible.

Next: Pricing →